Voice Over Internet Protocol (VOIP) is the name given to various technologies that allow telephone calls to be made over the internet as opposed to Phone-Switching Technology for voice, fax, and message services. One way is by routing calls (VoIP routes) to a cell phone either directly or indirectly through the internet or alternatively, through an adapter that is connected to a traditional line.
VoIP Routes Vs. Traditional Telecom Routes
VOIP routes are pretty much similar to regular telecom routes with the only difference being that they are specifically designed for use with the VoIP telephone systems. VOIP packets travel over the internet over VoIP routes which allow VoIP calls to bypass the traditional telephone routes.
VOIP technology can be used to make route calls to different numbers or even to a single cell phone number. A good example of this technology is Skype and Google Voice. Skype uses its own protocol while Google Voice uses Google specific extensions.
Gone are the days when all telephone calls utilized the traditional Public Switched Telephone Network(PTSN) where long-distance calls would first go through a local telephone company and then to a long-distance provider (at a connection fee) in an all analog voice signal. It proved to be very expensive. With VOIP, the route that takes the call is different from that of PTSN as the technology simplifies the system with more advanced combination of software and hardware, converting the analog call to digital.
The digitized call is practically compressed and consequently translated into Internet Protocol (IP) packets for transmission over a private IP network or over the internet. This ensures that the packets (of VoIP information) are correctly ordered when they are delivered to the call recipient.
The call basically bypasses the traditional PTSN route via the very expensive telephone switch at the central office of the telephone company.
CLI and Non-Cli VoIP Routes
There are two main types of VoIP routes;
As a business owner looking to grow and expand your business, it’s important to buy a VoIP traffic route that is reliable and cost-effective. When it comes to buying a VoIP route, price and quality are some of the most important factors to consider.
As a general rule, it’s important to stick to good quality routes- routes that will grow your business and ensure that your customers are fully satisfied.
CLI stands for Caller Identification and is an important feature in VoIP. If your call goes out on a CLI route, the recipient will likely see your caller identification information. On the other hand, if your call goes out on a Non-CLI route, the recipient will not receive your caller ID information, but will see a blocked call or a generic number.
Contrary to a common assumption, the quality of a call is not in any way affected whether it passes via a CLI or a Non-CLI route. The only thing affected is whether the caller identification information provided is complete or incomplete, otherwise known as Pure or Fixed CLI.
A Pure CLI route basically means that the full caller ID information is passed through to the recipient during a call whereas a Fixed CLI route is where incomplete information regarding the caller ID is provided to the recipient.
White and Grey Routes
There is a chance that you have heard of these two terms in VoIP; white and grey.
In VoIP, White is a term used to refer to CLI routes while Grey is a term used to refer to Non-CLI routes. A white route is a route where termination is legal on both the source and destination. Because of its legality, this route is often well connected with a particular country’s telecommunications infrastructure and is much more stable. These routes often offer good audio quality and are also more reliable.
Grey routes on the other hand are routes that are legal for a particular country or party on one end but illegal on the alternative end.
A good example of this white/grey dichotomy is commonly seen in the telecom routes from the U.S. to India where in India, a telecom oligopoly is specifically granted to a few giant corporations. As a result, all white (legal) telecom traffic to the country from the U.S. is subject to the rates set by these large corporations, which is too expensive for small businesses.
To beat this restriction, many small parties around India set up VoIP routers in their homes and offices with the aim of lowering costs for consumers and make some profit in the process. Telecom traffic from the U.S. is sent to the VoIP routers via IP and then terminated to the local Indian PTSN. In India, this process is illegal (black) while in the U.S., it’s completely legal (white). This route which is white on one end and black on the other is said to be “Grey.”
In terms of cost, Cli routes are costlier compared to Non-CLI routes.
VoIP Routes Cost
One of the reasons why many companies are starting to choose VoIP over the traditional telephony is due to their competitive rates. Using VoIP for your business can save you on call costs on both local and international calls.
Now if you are planning to use VoIP for your business, you will want to know how much it will cost you. Well, the cost will be determined by the type of VoIP route you choose.
Cli routes are typically costlier as compared to Non-Cli Routes. This is mainly because Cli routes have better quality (in terms of caller ID information) compared to Non-CLI routes.
There are different VoIP Route Providers who offer VOIP routes from different destinations around the world, with each provider offering varying rates. Do your homework when searching for one to ensure you get the best possible rates.
If you want to provide better value to your customers by offering full caller ID information, we recommend you to buy a Cli route from us today. Contact us today and let’s see how we can help you and your business forward by providing exceptional services to your customers.